Projects
Grove
While working at Red Design Group, Sarah collaborated with the branding team to develop a new brand called Grove in Vietnam. In a country where fruit is an integral part of daily life—used in everything from gifts to celebrations—Grove was envisioned as a premium experience, elevating the appreciation of fruit to a new level.
As the first of its kind in Vietnam, Grove aimed to be a destination offering the highest quality fruit, with a market-fresh ambiance. To capture this essence, the branding graphics incorporated watercolor elements that mirrored the vibrant colors of the fruit, evoking a rustic, fresh market feel.
Mr. Fresh
While working at Red Design Group in Melbourne, Sarah led the team to rebrand Mr Fresh.
The client had a clear vision for their brand, centered around the theme of 'Flowers with Love and Passion.' They sought to incorporate elements inspired by Michelangelo’s 'The Creation of Adam' into the logo, symbolising the act of giving and receiving, much like the gesture of offering flowers. The accompanying graphics were designed to be bright and colorful, drawing inspiration from the vibrant nature of flowers.
Rozzi's
Rozzi's was rebranded whilst Sarah was freelancing with Mim Design in Melbourne, collaborating closely with interior designers to ensure a cohesive integration of the brand identity with the restaurant’s interior.
The goal was to capture the essence of Rozzi’s—an Italian canteen that embodies the heart and soul of home-cooked Italian cuisine—through a seamless blend of visual and spatial design.
Google was preparing for a hardware product launch at 3rd party retailers (products include: Pixel 2, Pixelbook, Home, Home Mini, Home Max, Chromecast family).
This project was designed/developed during Joseph's time as a Freelance Graphic Designer through Beyond. They supported the Retail Toolkit rollout for global markets to access.
Prescriptives Cosmetics
Every season, Prescriptives introduced new products and/or refreshed existing ones through product marketing. At the time, this sales book outlined the upcoming years programs and incentives.
This project was designed/developed during Joseph's time as the in-house Graphic Designer for the Esteé Lauder Companies owned brand in New York. He was responsible for all areas of print design, packaging and environment.
Adidas
At Studio O+A in San Francisco, Sarah played a key role in expanding Adidas’s North America Headquarters in Portland, Oregon.
The campus's graphic concept was designed to capture the dynamic energy of sport. Ensuring seamless integration of all graphical elements was essential to create a cohesive visual experience that flowed naturally from architecture to graphics and signage. Each element was meticulously designed and crafted to ensure the highest quality in design.
Oscar de la Renta
Every year, Oscar de la Renta launched 5 Runway and ready-to-wear collections: Spring/Summer, Pre-Fall, Fall/Winter, Resort and Bridal. This was in addition to Fragrance, Children and Home.
Joseph was responsible for digital and print ad layouts as in-house Graphic Designer for the brand while at their NYC headquarters.
Ecco
Located in the Jutland region of Denmark's countryside, HQ of the global brand Ecco produces shoes, leather, accessories and small leather goods.
During Joseph's time as in-house Art Director, he was responsible for creative and production of marketing campaigns, videos and photo shoots.